Business Need
The business requested a landing page to be built that can be used as an advertisement to target new customers and increase phone calls to the business
What Did I Do?
I took their list of needs and designed several landing page options and worked with a PM and developer to get it built
.png)
Impact
4 mockups built in 1 week
Successful handoff to developer for build
Build & testing in progress
.png)
Overview
The business experiences the highest levels of success with phone calls. However, they realize the power of digital media so wanted some sort of online page that explains how they can help customers and encourages them to call
Business Need
Users need to understand how the legal group can assist them and feel encouraged to call with any questions
User Need
Design
What Was I Working With?
1 List of Text
I was given a word document that had the text listed for various sections of the landing page. It was up to me to decide how to lay this information out
Instruction to include multiple CTA's for phone calls
Since this was mostly going to be on desktop, I made sure to write out the full phone number on any call buttons. However, I still made them clickable as buttons so mobile users could easily call
What Did I Do?
Design Iterations
I experimented with various layouts and styles for this landing page. Due to the nature of the business I wanted it to feel safe, strong, and reliable. There was no color palette requested so I went with a deep navy and calming blue accents
Refined Best Designs To Final Version
I worked with the Project Manager to select our favorite design aspects from each version and combine them into a strong final version for handoff
.png)
.png)
.png)
Three different versions of the landing page. Same content on each but laid out in a different visual style. Larger files can be viewed here.
How Did It Turn Out?
.png)
Successful Handoff Ahead of Schedule
I was only given a week from start to finish on this project and was able to complete 4 unique designs for the client. The client approved our final designs for a build 2 days ahead of schedule
Impact
5 CTA's Included
I incorporated 5 separate places throughout the page for their CTA's encouraging people to call
4 Mockups Created
4 separate mockups were created so the client can choose to test which aspects perform better and change the layout as needed
.png)
Next Steps
What Next?
Build
The design has been handed off to a developer to build. Once completed, we will do testing and determine if any design changes are needed
A/B Testing
Work with Project Manager to test various aspects of the site including the video at the top of the page, color of the call buttons, and the order of information
Landing Page Design
To increase new customer acquisition via online advertisements, Sterger Law Group enlisted my help to design a landing page to encourage potential customers to call their business for a free consultation
Role
UX Designer
Client
Sterger Law Group
Team
Jack Rasmussen
Sara Smith (PM)
Timeline
1 week